As a start-up with roots in India, the global team at GoPoolit has shown just how much can be achieved in the Microsoft Teams era. Fundraising professionals across the world with decades of experience have come together, without ever meeting face-to-face, to create a new social network that is solely focused on social good. The GoPoolit platform and app provide a new income stream for charities through the thing that the world engages with the most: social media.

Instead of prompting users to launch fundraising campaigns and lobby for money, they are encouraged to show off the creativity that they do on their usual social networks – whether that be talking about their lives, celebrating their achievements, or posting photos of their pets.

On each post, users nominate a non-profit to receive funds – and then share with their established networks on platforms such as Facebook and Twitter. Their friends, family, and followers are then given the opportunity to ‘pool’ between 1-10₹ to that post on GoPoolit, and therefore, that non-profit.

The more viral users go, the more opportunity there is to raise a huge amount of pocket-sized donations for causes closest to their heart – simply by doing what they already do: posting about their lives on social media.

During these uncertain times, like most industries, charities and the not-for-profit sector have been feeling an immense amount of pressure. In previous years, conventional methods of fundraising have faltered. A new, innovative approach has struggled to fill that void – until now.

GoPoolit is the digital fundraising solution that charities have been crying out for. It integrates with other social networks and provides a mechanism whereby donors and supporters become fundraisers by harnessing the power of the content that they already post on social media.

The original concept for social networks was to bring people together: to connect communities, causes, friends, and families from around the world. Over the last decade, that vision has been lost, and now inspires more conflict than collaboration.

GoPoolit is determined to bring that original vision back, by taking traditional ‘likes’ seen on other social networks and transforming them into micro-donations for life-changing organizations across the world.

Organizations such as World Vision India, India HIV/Aids Alliance, Greenpeace, and SOS Children’s Villages have already joined the platform – and recognize that it is the ultimate solution for charities and non-profits looking to harness their supporters and donors in the digital age.

The overarching ethos of GoPoolit is that we are stronger in our unity. Fundraising professionals from across the world have united to turn the GoPoolit concept into reality during a difficult and tumultuous year.

Now, thousands of users will be joining the world’s first social media for good – to prove that the smallest of gestures, collectively, can have the biggest impact.