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Achiever's Success Story

Revolutionising Sugarcane Juice

Canebot® is a brand of Canectar® Foods Pvt Ltd and is India’s Most Diverse Agro-Based Farm Direct Company in the organized cane juice sector, since 2012. Kirty & Milind Datar are a couple who co-founded Canebot. They both excelled in their respective careers in IT Industry for 13 years, but the calling for an untreaded path was so strong that they both quit their Corporate jobs together and embarked on a mission to give Sugarcane Juice its much-deserved position in the world of beverages. They have always been fascinated with the way western countries build marketable products and scalable business models around something very basic. They realized that it is not so much about ‘what’ you do, but more about ‘how’ you do it and ‘why’ you do it. So rather than building something unique or complex, they chose to revolutionize something basic, that has been a part of our culture; yet neglected. Their technological background has helped them create a scalable business model by implementing various technological and automated solutions. 

Our entrepreneurial journey started with one simple thought, “If someone could take a cup of coffee and make a CCD out of it; why not Sugarcane Juice? Afterall, its lot more healthy, tasty, nutritious and local produce. If we could organize this unorganized sector and make it appealing to young generation; it could have a multi-fold impact. It could provide to consumers a natural and healthy alternative to otherwise processed sugar laden drinks and moreover have a positive socio-economic impact in the lives of Sugarcane Farmers.” The calling was so strong that we quit our Corporate jobs and embarked on a mission to give Sugarcane Juice its much-deserved position in the world of beverages.

We started with manned kiosks/outlets where Fresh Sugarcane Juice was served in utmost hygienic conditions. Through our corporate outlets, we have sold over 28+ lakh glasses of Sugarcane Juice and thereby mastered art and science of sourcing and handling Sugarcane. To make it a scalable model, we implemented various technology solutions like IOT, Peeling automation etc.

With a robust backward integration in place, Canebot pivoted and  launched 2 unique Sugarcane Juice Based Natural Beverages in packaged format (GannaPanna® and Immunity Shots). These are Sugarcane based, value added products which has become an overnight hit. With no added preservatives and sugar, it has become a sought after beverage. With 1 year shelf-life, this offering has  potential to be a game changer in the beverages market. 

In addition to this, we have designed and developed a Fully Automatic-Unmanned-Cashless-Fresh Sugarcane Juice Smart Vending Kiosk. We have a Patent Granted for the same and have a working prototype ready. We are now working towards productising it which could be a big revolution in the field of Sugarcane Juice and has the potential to scale globally. Occupying only 20 sq.ft. space, this can be installed at Airports, Hospitals, Offices etc.

Looking at our unique Business Model and Scalability Potential, Canebot® has been handpicked and incubated with NSRCEL, IIM-Bangalore and is officially a part of the Atal Innovation Mission ‘AIM Catalysts’ under Niti Ayog, Govt. of India Initiative.

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