The company’s microfinance operations are designed to promote entrepreneurship among women and inclusive growth. The institution provides financial assistance through micro loans such as income generating loans to women engaged in small businesses.

Muthoot Microfin has adopted joint liability group model of microfinance, which caters exclusively to women in lower income households and is premised on the fact that if such individuals are given access to credit, they will be able to identify new opportunities and supplement and grow their existing income.

The company has built its distribution platform with an emphasis on under-served rural markets with growth potential, ensuring ease of access to village level borrowers and rural households. The organisation’s branch and centre network in rural markets result in significant competitive advantages, particularly by having the capability to offer a variety of financial products in areas where financial services penetration is limited.

Muthoot Microfin is a customer focused company passionate about empowering people from the bottom of the pyramid to realize their dreams. MML financial products are aimed at catering to the life cycle needs of rural households and has established standards and systems that work smoothly and transparently for clients and the company as well.

Recent accolades received by the company:

• Flame Awards for Financial Inclusion campaigns
• Certified best place to work in Industry by the Great Place To Work institute.
• Muthoot Microfin Limited has won the coveted ‘Golden Peacock Global Award for Excellence in Corporate Governance – 2019’ (Special Commendation)
• Muthoot Microfin won the prestigious “Microfinance Company of the Year 2019” Award instituted by Dhanam Business Magazine.
• ‘North India Best Employer Brand Award 2019’ organized by the Employer Branding Institute.
• Brand Excellence Award at the 9th edition of ‘BFSI Awards 2019’ presented by ABP News.
• Asia’s Best Employer Brand Awards at the 2019 Asia Pacific HRM Congress
• Muthoot Microfin has won Top Organisations with Innovative HR Practices at the 2019 Asia Pacific HRM Congress.