Ritu always had the urge to do meaningful work for the society. Giving in to her inner calling, she launched her own venture StreePreneur India, a startup incubated at NSRCEL, IIM Bangalore. StreePreneur India is a platform to facilitate the entrepreneurship journey of women from Tier II & III cities and to help them become financially independent. 

During her corporate experience, Ritu interacted with many small & medium enterprises (SMEs). The significantly low participation of women in SMEs always bothered her. She realized that to enhance participation of women in economy, there is a need to inculcate entrepreneurial spirit in women. Making its inroads to the smaller cities of India, StreePreneur India makes women aware of the importance of financial independence, entrepreneurship, skilling and networking. 

Her work in financial services industry in India coupled with her consulting, training and leadership experience makes her the subject matter expert of the field. She firmly believes in financial inclusion and has worked with some apex microfinance associations towards skilling and generating livelihood solutions for women. She believes that entrepreneurship is the most effective way for women to become financially independent. Passion, patience and perseverance are some of the key traits of an entrepreneur and women innately display these qualities often. Entrepreneurship also provides them the choice of location and time, helping them balance the personal and professional front more effectively. Streepreneur India intends to provide these women the access to finance and market linkage in addition to the basic support system of skilling and networking.