Ms. Rachana Chowdhary
Achiever's Success Story
Ms. Rachana Chowdhary shows to the world, The Power of Organic Content Marketing
Ms. Rachana Chowdhary is a global entrepreneur who manifests innovative methodologies to offer brand value to customers. Since the digital era has embraced international growth opportunities for businesses, whether large, small, or start-ups—content and digital marketing act as an impetus for growth in global markets. With spectacular growth and disruption in the digital PR and online publishing industry, brands and marketers are always looking to explore the most innovative ways to communicate and engage with audiences. Leveraging the power of the internet, it was in the year 2011 that Ms. Rachana set up a bootstrapped company, MediaValueWorks – with the tagline ‘Communicate Globally’.
MediaValueWorks (MVW), as an organization truly offers a strategic international outreach to customers from India. It provides its clients opportunities to promote themselves in global markets. To date, MVW has communicated and engaged with over 0.5 million International Journalists across 68 countries and published over a million International PR Stories. Our comprehensive reach has generated over 2 billion page views on news stories and added over 400K followers to the various clients served. The organization helps clients communicate in over 25 foreign languages and distributes content to targeted international media. They serve a range of companies from different industries, including Cloud, Enterprise Technology, Healthcare, BFSI, Mobile Apps, Edtech, Entertainment, Sports, Medical Diagnostics and more.
As the organization’s international PR and Marketing portfolio grew, they realised that there was a considerable gap in online organic content publishing for the Indian market. To help Indian businesses, entrepreneurs, individuals, small and medium companies and growing brands, they conceptualised and launched an online PR platform, www.india-press-release.com, where users can publish their content organically and gain online visibility. Over the years, India-Press-Release has helped over 5000+ brands by publishing their stories and advancing their search results. Businesses from over 45 categories choose www.india-press-release.com to post content on various platforms. While communicating and engaging with several customers in the last decade, we realised how India is taking massive steps to become Digital India. To educate and empower the audiences to become active members/contributors to the growth of the Digital economy, we conceptualised and launched www.IndiaTechnologyNews.in (ITN). To date, ITN has covered over 2500+ stories translating complex technology developments for the masses to understand, learn and adapt. A dedicated section of IndiaTechnologyNews stories focuses on the Indian MSME community (Small and Medium Businesses), which also gets published and circulated in print. A copy of the magazine published is also available at Magzter.
Ms. Rachana, in her endeavour, handholds and facilitates hundreds of clients from varied industries and with varying marketing standards to get them to become digitally ready and enable more thoughtful growth strategies by offering solutions to publish content organically and build their brand reputation. Taking the dreams global, Rachana Chowdhary has also formed MediaValueWorks LLC, registered in the US, which offers international companies custom marketing solutions.