Mr. Sudhir Samal

Achiever's Success Story

“Mr. Sudhir Samal, CEO, UB International Trading Limited”

Some has rightly said, “Being born with a silver spoon dosen’t matter. What matters is were you able to buy one?” Blessed with the attributes of humbleness and practicality ,Mr.Samal is one of his kind. Born and raised in a tribal belt surrounded by hill and hillocks in Southern Odisha  ,not many know exists a beautiful place called Sunabeda. During his childhood days , he used to hear airplane engine roaring in the sky, which amused him. He dreamt of flying in the blue sky some day.

Starting from an ADAVIAN in Sunabeda to NIT Rourkela (Electrical)to Nottingham ( NTU, UK) and Fore school combine post graduation in International business , opened up Global gateway soon for Sudhir.

After working for global leaders like GE and ABBin area of automation and commissioning in various engineering industries ,Sudhir embarked a journey in corporate world where challenges were to shape up the export manufacturing units in footwear domain and be on the top.

The factories were in located in rural Tamilnadu, capital intensive, seasonal business , fashion driven but product customised with artisan works. Leather being natural and cost intensive , industry by default  labour intensive, unskilled workforce, high attrition rate, fluctuation in demand and supply in exports. Problems such as various quality issues, authority intervention, highly price sensitive , and  low penetration of technology were the predicaments in his path .

Journey was to scale up mountains, carrier shift from Tech driven to unorganised sector, fixed the culture gap in various system, adopted best practice in sourcing and vendor co-ordination, skilling and reskilling workforce. He also focused on building up a team, uncompromising quality and process system, focus on product developments, implemented ERP system- SAP, enforced auditing systems and control. He was successful in improving 360 degree communication, brought transparency and professionalism, empowered 70% women employee. His product achieved  the position of NO-1 in eyes of the brand and brands started recognising. The product was export standard with European taste.

In 2019 the Govt of India recognised UB International Trading Ltd as one of best 5000 MSME in India. Various manufacturing associations started recognising the company and contribution to nation building. The recognition goes to thousands of workers from surrounding villages associated with the company for a long time. The story continued despite pandemic.

Initial days was very tough with disappointment. The career shifted from Tech driven to  an unorganised business. But later the spirit of being an employee to becoming employer, association with thousands of workforce from lowest range of society ,  contribution to society and uplifting peoples morale , finally brought the position of achiever.

Sudhir speaks in various MSME forumand loves deliberation between impossible to possible myths. He currently resides in Bangalore , but  travels a lot. He reveals that the  factories are his  second home.

Sudhir has covered several certifications course in Data science, Business analytics, International business and organisations as part of acquiring knowledges. He loves storytelling and read books.

Currently he holds post of Joint secretary in South Indian Shoe manufacturers Association( SISMA),  and executive committee members in several other charitable organisations.

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