Director, Unimrkt Research Pvt. Ltd.
Achiever's Success Story
Achieving The Feat With Hard Work And Resilience
Sandeep Kumar is the Director at Unimrkt Research. He holds a B.Tech degree in Electronics and Communications and MSc degree in Marketing Management from Aston University with over nine years of experience in Market Research Industry.”
Sandeep’s journey with Unimrkt began when he left TBWA, London, and decided to be a part of Unimrkt Research and helped it reach new heights. Currently, he handles client management and farms existing accounts to generate a steady flow of revenue.
He had the foresight to lead the critical task of managing overall operations and client service delivery. Also, his specializations in customer satisfaction, concept testing, purchase decisions, and general market assessments ultimately led to the success of Unimrkt Research. He’s pretty enthusiastic in his approach and excels at devising effective strategies for augmenting business, utilizing appropriate methods to help build a cohesive team and facilitate the completion of team goals for business excellence.
Unimrkt Research incorporated its office in Gurgaon, India, in 2009 and started with 50 Computer-Aassisted Telephone Interviewing (CATI) stations. In 2011, the company invested in advanced technology, and installed state-of-the-art CATI systems integrated with predictive dialers, and experienced a 100% growth in revenue in 2013. Later on, the company was incorporated in New York, expanding its global footprint with a new sales office set up there as well.
In 2015, Unimrkt Research was among India’s top 10 Market Research companies and got featured in Silicon India Magazine. Also, the company experienced year-on-year growth, doubling its client base and conducting research in more than 90 countries and 22+ languages.
In 2017, the company ventured into Healthcare Research and created a healthcare vertical within Unimrkt by hiring experienced healthcare researchers, which in 2020 came to be known as Unimrkt Healthcare LLP.
Also, Unimrkt introduced Stock Appreciation Rights (SARs) in the company, giving its management and employees a bonus when the company performs well financially.
The world was hit by an invisible virus causing visible changes, the office force had to work from home, but that didn’t slow down the growth. The determination was enough to take this challenge and come out even stronger. The growth amplified and continued amidst the pandemic as well, where they saw a 15% increase in employee strength.
Sandeep is now leading both the entities, Unimrkt Research and the sister company Unimrkt Healthcare. Under his leadership, its trajectory can only go upwards.