Mr. Ravi Ranjan
Mr. Ravi Ranjan
Achiever's Success Story
Mr. Ravi Ranjan’s emphasis on the Artisans Community aims to help them generate employment thereby making India regain its rich heritage and culture
Mr. Ravi Ranjan, a Cyber Enthusiast who is currently a social entrepreneur, juggling handicrafts. While pursuing his graduation in Computer Science in Rajasthan, he stumbled upon digital art software. However, life had other plans for Mr. Ranjan. He came in contact with the rich handicraft sector which was fading away. India has a diverse cultural heritage and is home to skilled artisans. The country holds the record for having the handicrafts sector as the second-largest employment market after agriculture. According to a study by Development Commissioner Handicrafts, at present, only seven million handicraft artisans can earn a livelihood through handicrafts. This is indeed a significant drop, considering the Indian market is enormous and extensive.
The statistics depicted the dire need for assistance across levels in the handicraft community. All artisans seek is re-investment and relevant opportunities to safeguard their cultural heritage, history, and source of livelihood. With understanding of tech, art and thorough study of marketplaces. He visited & met the artisans thus INA KI CRAFTS was born, with an aim to generate employment amongst the Artisans community, and help them gain better financial independence along with the sustainability solutions as to how we, as humans are deciding to leave our planet for future generations.
With new designs in home utility, his company tapped the Home décor market of approx. $792 billion. Introducing & replacing plastic products by Indian Handmade products. INA KI got recognized under Start Up India in 2018. After 4 years in business, it was time to grow and expand. With several ups and downs, he was finally able to raise the first round of investment in mid-2021. INA KI is also working towards a system to make Indian Handicrafts more accessible to International stores, wholesalers & bulk buyers. While going through the business domain he met several other young entrepreneurs & Artisans. They were getting stuck at some point or were hesitant in getting on board with their plan due to lack of information on several aspects such as understanding export and fast paced technology.
He gradually built a community to share free information on business growth via social media posts, messages & calls. Working with artisans on ground zero, helping them with designs, training and market linkage. Whilst also ensuring their hard work and talent get the right remuneration. Currently working on making information accessible at a single place and, believing in free information for younger generation. With the belief that India will grow with their growth. He has mentored over 100+ Startups in various fields including Exports, Manufacturing, Education, Global E-commerce. Some of which are recognized by Start Up India, Ministry of Commerce & Industry. Mr. Ranjan believes that “The Biggest Threat to our planet is believing that someone else will save it.
Let’s do OUR bit.”
