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Mr. Rajiv Rai Sachdeva

Achiever's Success Story

'Joy of Life™', a new chapter in the field of Textiles!

Complementing our Hon’ble Prime Minister Mr. Narendra Modi’s vision of “Atmanirbhar Bharat”Self Reliant India, Joy of Life (JOL) has devised a truly sustainable & green technology named as Enliven which is 100% Herbal & Safe, a comprehensive Hygiene Function for all kinds of Textile Products. It is a perfect conglomeration of “Ayurveda- the Vedic Science of Healing and Modern Biotechnological Interventions”. Textile products treated with Enlivens’ herbal formulations possess scientifically proven exceptional properties such as Anti-Microbial, Anti-Fungal, Anti-Viral, Anti-Odour, UV-Resistant, and Mosquito Repellent, etc. as per International Testing Standards.  

JOL has got this technology Patented in the USA, Europe&India, and many more pending globally; it uses 100% vegan & cruelty-free treatment of textiles from a mixture of healing herbs that are meticulously chosen after years of R&D

DST-Lockheed Martin, India Innovation Growth Program 2012 has awarded this technology which has been tested to perfection after extensive R&D in some of the most renowned textile clusters & textile mills, and later on, the company was incubated in IIT Delhi- FITT, TBIU under the adept leadership of Dr. Anil Wali, MD-FITT and with the technical support& guidance of Prof. ML Gulrajani, Prof. Kushal Sen, Prof. Mangala Joshi, Prof. Bhuvanesh Gupta, Prof. Deepti Gupta, and Prof. BS Butola; the esteemed faculty members from the Textile Technology Department of IIT Delhi

Enlivens’ functional green finishes can be used to manufacture a wide range of men, women & children merchandise such as clothing, active-wear, lingerie, inner-wear as well as technical textiles products like medical textiles, diapers, sanitary pads, tampons, sportswear, home & automobile textiles, etc. for a sustainable and green planet. 

JOL was overwhelmed with Enlivens’ excellent response from the market during the recent launch of the Neem&Tulsi collection by Peter England – an esteemed brand of the Aditya Birla Group. RSWM- LNJ Bhilwara Group has launched its entire range of truly sustainable niche yarns using Enliven and JOL’sHerbal Dyeing Technology. Apart from associating with other high-end companies & brands, JOL is preparing to launch its Innerwear brand for Men, Women & Kids protecting the most sensitive organs of the human body and will be shortly showcasing Uniforms for Armed & Para-Military Forces & School Children with enhanced Mosquito Repellent Properties along with other technical textile products developed from its green technology.

Enliven is ‘Shudh Bharatiya’ futuristic technology which can be very effectively utilized for enhancing the safety & protective features of face masks, mattresses, curtains & bed linen of hospitals, apparels & uniforms of our doctors, nurses, and every other person who is working in emergency and essential services to serve our country and its citizens while dealing with the highly contagious COVID-19. JOL wishes to provide this technology to our esteemed government for this very noble, nationalistic, and humanely endeavor and for the welfare of our country & society at large. 

JOL will help boost the Indian Textiles Industry which is the largest sector in terms of employment generation in India and contributes 15% to its export earnings and have an edge over its international competitors who until now were mostly dependent on foreign technologies. 

The market value of the Anti-microbial textile industry was documented at $10.48 Billion for the year 2019, it is foretold to almost double to $20.50 Billion by the year 2026, with people switching to more cruelty-free, vegan and sustainable methods of living, 

JOL intends to adopt the rural, under-privileged Khadi, Handloom & Handicraft clusters of India and provide them with Herbal Dyeing and Enliven technology to create truly sustainable textile products with functional hygiene & wellness properties which includes Medical Textiles like Scrubs, Bed Linen, Upholstery, and Garments for Patients and also create an e-marketing platform for marketing them globally; thereby creating a perfect example of Circular Economy in Textiles

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