Achiever's Success Story
“L. Chaitanya Kumar, Co-Founder, the chocolate room”
Chaitanya Kumar Lingamallu, was born in Vijayawada, and completed a Master’s degree in IT, from the University of Ballarat in Australia. He was having a powerful dream and a vision that has marked his remarkable journey which is full of inspiration to others. He came up with the idea of a unique brand of chocolate café in India in 2007 that has brought a revolution in the café and bistro culture of the country. He is the Chairman and Managing Director of The Chocolate Room possessing rich entrepreneurial wisdom and varied experience in Marketing, Sales, and Franchising.
He has a rich experience of 15 years with The Chocolate Room and has been a leader of various Operations and functions for many franchises and branches. Prior to establishing The Chocolate Room, Chaitanya Kumar had great success in entrepreneurial ventures in the Electronics and Technology Industry in Australia. He also made a huge presence felt in the Education domain in India. His venture KITS is still an important name and is running with considerable success with a plan to enter the real estate market also.
The Chocolate Room
Tea rooms and coffee shops have been popular for centuries, and every country and city, has its own version. The Chocolate Room originated as an Australian chocolate café chain which now has a steady growth as a brand across many countries. It is one of the best Chocolate chain café franchises in the world, with a proven track record and expertise in the Bistro & Cafe market.
In 2007, The Chocolate Room India Pvt. Ltd., was launched as a registered trademark company with an ISO 9001-2008 certification, and as a brand has won many awards for a consistent track record and has earned a reputation of being an outstanding name in the café industry. The Times of India awarded it in the category of Best Desserts in 2009 and 2011, and in 2012- 13 – it won the Power brands award, and in 2015, went ahead to receive the Franchisor of the Year. In 2013-2016 it was ranked amongst the Top 100 Franchise Opportunities.
The Chocolate Room is a top chocolate cafe chain with a global presence in more than 200 locations. It is the fastest-growing, customer-focused, profitable venture in the F&B retail field.
Their café menu includes Hot Chocolates, Cocktails, Choco shakes, Chocizza, Chocolate Crepes, Chocolate Fondues, Italian Panini, Mexican Delicious Food, and a range of Belgian Bon Bons, in addition to their USP of Hot Chocolates.
The Chocolate Room adheres to the highest expectations when it comes to satisfying the needs of its customers.” The Chocolate Room has a dedicated and enthusiastic team and has a clear plan and strategy for achieving its dynamic goals. All the activities of the Chocolate Room are driven by strong management methods. The TCR Franchise Operations Manual contains some of the methods and procedures.
There is an assurance to the consumers that the fun and vibrancy associated with the brand will always stay in terms of colors, taste, and flavor. There will be new ingredient changes and different formulations will be introduced based on the changing choices and demands of the people.
Chocolates are known for their taste and carry a strong vibrant feeling. Having them marks a remarkable event for the receiver. The choice of chocolates also carries meaning and deserves appreciation. They ensure that it is a rare acknowledgment and a great form of expression of love. People of all ages, children, adults, ladies, elderly, friends, colleagues, classmates, relatives, and sundry, are admirers of the products that they bring and all love and appreciate them. It is a pleasant way of honoring an accomplishment for a performance, or an event, a birthday, and is fit for all commemorations. They have studied and understood what makes the chocolates special and loved and bring it thoughtfulness and positivity.
They have designed them to create a favorable impression and these are considered to be the ideal gifts. Its overall taste, and feeling, are cherished and they are a source of great memories which are not forgotten for decades. Their products are a terrific recognition too, and a treat of the highest order. Chocolate and lasts for a short time, but offers the richest memories for a long time. All chocolates are not the same and even the same chocolate when offered with an enhanced degree of thoughtfulness tastes different.
They take sufficient care and innovation to make the chocolates a delicacy, an art, perfection, and much more. The preferences of chocolates are a true reflection of the personality of the giver and please the receiver in a great and pleasant way. Each bite is an indulgence, a treat, a delicacy, and purest love.
It lightens up a bad mood and brightens a day. The hard times vanish when chocolate appears. People feel loved when it comes in boxes, and the larger the box greater the love. On the occasion of completing 15 years of their trend-setting and path-breaking journey.
All their products are backed by consistent work and they make sure that there is top quality. They have the drive to be the best in the industry and have already become an authentic brand that offers a rich stimulating taste. They take up the role of giving the finest memories and celebrate prestigious moments. They are in the league with the best and are set on the path to deliver the new milestones with an intention to take the quality above others. They are making wonders happen and are finding love, adulation, and admiration for their brands.
There is a global demand for chocolates and it is maintaining a steady growth rate for the past few years. There is a constant introduction of new and varied premium chocolate and organic chocolate products and the customers prefer a competitive price, finest and attractive packaging, and rich ingredients. The global chocolate market is up for steady growth in the future.
Additionally, there is a regular feedback process which is at the heart of the transformation of their products. The journey of giving delicacies will continue with extra vigor in the future also and they promise to give flawless, wonderful, rich, and mind-blowing products. These will be a blissful treasure that the people will love. Their business is to help people to have great moments and memories through the extensive use of their unique products.
Finally, there is an environmental promise to make the earth better. They abide by the fermentation protocols and there is a feeling to keep them free of additives and preservatives and they intend to go ahead with all these thrusts.