Achiever's Success Story
“Bhavesh Kumar, Founder& CEO, The Smartware”
The Story of The SmartWare proves the statement ‘small steps leads to great things’. It all began with the little efforts of the school going kid Bhavesh Kumar. He was a technology & gadget enthusiast and was curious to learn new things on anything digital from his childhood. Bhavesh indulged himself in exploring search engines for new tools and technology to understand market demand and supply. Surprisingly, the young blogger began to earn because of his highly ranked articles that had good traffic from search engines. However, he learnt several techniques to retain online presence, making his entry into the ocean called digitization & marketing.
He stepped into entrepreneurship and launched the first website CPIDroid after his graduation. He left back several plans of life, followed his passion and established The SmartWare . In the early age, the company is dealing with different verticals likes App Promotion and Marketing, ASO (App Store Optimisation), SEO (Search Engine Optimisation), SMM (Social Media Marketing) services, and more. It is specialized in App Marketing and Promotion that is performed using “CPIDroid”-self-serve automated platform. Bhavesh himself developed separate websites for each different vertical in a network outlining with interesting features like common user credentials for all the websites, creating one account to access all, an account balance system, availing all kinds of digital marketing services under one roof.
Standing ahead of other competitive brands, The SmartWare has good userbase overseas and hence generating huge foreign remittance in the country. “Other digital marketing agencies engage with clients manually and hence can’t handle large no. of clients efficiently but we can handle many of clients simultaneously with the help of our automated self-serve platform. Our work made “The SmartWare’ Shortlisted by SiliconIndia Startup City Magazine as ’10 Best Digital Marketing Startups in New Delhi- 2020′ . Scaling new heights, we are focusing on improving the website, implementing advance features to make it look premium, and boost visibility. Currently, we are focussing more and more on research and development” he concludes.
They are highly motivated with the government’s Make in India Programme and all their platforms are/will be made with love in India for world. With this approach one of their platforms i.e CPIDroid were featured and ranked #7 by Appsflyer in their performance index under The Growth Index for the Universal Region and have secured a good position for other regions too.