Asad has vast experience in the internet industry, and established the best user experience practices and processes in the organisations.

Asad has bagged WMA (Web Marketing Association) award for the best UX design and scripts in international competitions, he has recently bagged the Indian Achievers’ award for the recognition of outstanding professional achievements and contribution in Nation building. 

As Head of Design in India Today Group he led the design initiative of the new avatar of Aajtak based on in-depth consumer research. Also strategize the re-position of non-legacy business of India Today Group such as Lallantop and DailyO.

Launched the brand of Timescity (The Times of India) on the web and reached 5 mn in no time, Extended the brand by expanding it natively for Android and iOS.

Created the Web and WAP from scratch for Quikr with six major verticals based on user research and user needs. Put strategic thinking on the designs and structured the unstructured system.

Asad is a globetrotter and has stayed and visited many countries like: USA, France, Italy, Norway, Switzerland, England, UAE etc. for the job and to explore and learn, he upgrades himself by doing the certifications in product and user experience to boost his career.

Asad is honoured to be the chief guest at Jamia Millia Islamia University to evaluate the tremendous digital work done by the students and mentor the Fine Arts and Mass Communication students and guide them to be a smart contributor for the country.

Social Status: He is the President of “Education Development Mission” this organisation works for underprivileged  students to provide them education, study materials and the scholarship to the deserving students.