Mr. Anand Arora

Achiever's Success Story

"Edusquare Labs Pvt. Ltd. -YSchool”

Someone has rightly said, If you haven’t found it yet, keep looking. ”Yschool was started in 2018 by a group of ex-IITians, entrepreneurs, and industry professionals. The company provides online learning programs for K12 students preparing for JEE & NEET. It is headquartered in Gurgaon, with its operational team primarily based in Ludhiana, Punjab. 

Yschoolfocusses on a complete solution for the students, that includes digital booklets, video courses, quizzes, tests, Mock tests, and Live Classes, all available through the YSchool app on Google Play Store : 


The firm has also expanded its footprint in offline education, with tencentres across the country (both company owned and franchise). Most of the classes are conducted online through a very unique blended learning model.

YSchool has also partnered with Himachal Pradesh Govt towards the “Beti Bachao Beti Padhao” initiative, where the firm provides live classes for government schools through their centralized faculty based in Ludhiana.

There is a lot of clutter in ed-tech products and solutions, with the hype created around buzzwords of latest technologies and formats.However, only a few companies are working towards the real problem into guiding a student to steer their journey towards final academic success.

With this in mind, Anand Arora, an alumni of IIT Roorkee, partnered with four friends (Deepak Goyal, Sivia Goyal, Tejpreet Singh and Piyush Chhabra) , and started an ed-tech firm known as Edusquare Labs Pvt Ltd.

They named their digital solution as YSchool, which is a web and app-based learning platform. Anand has worked in notable firms in India such as Indian Oil, Hindustan Unilever, and PepsiCo for R&D, Marketing, and Innovation roles. As a seasoned innovation professional, Anand has been instrumental in launching various products in FMCG and F&B categories through following a structured approach towards Product Innovation. 

His exposure to multiple categories, technologies, and ecosystem partners enabled him to take the next decision in his life and work towards a problem he enormously cared about i.e. Helping students REALIZE their dreams by providing them with the quality guidance and the right training programs

With this vision, the team led the design and deployment of the YSchool app, which was completed by Feb 2020, just before the Covid19 lockdown. Within nine months, YSchool has been able to reach 80,000 downloads with a rating of 4.8 (amongst 2000 users). The company is gearing towards launching its new version in Q1, 2021, with upgraded user experience and product offerings, and help them expand nationally with the firm’shighly focused program in the K12 segment.

Interestingly, YSchool is one of the only firms in India, that has a unique program for students in Mathematics known as, Advanced Mathematics led by Anand, a subject that extends the reach of Maths, beyond the normal curriculum and enables students to become a “free thinker in mathematics.”. Anand also runs a podcast by the same name (live on Spotify, Google and Apple) .

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