Achiever's Success Story
“Blogchatter”
We have all become kids of “Technology.” Keeping up with the trends and craving for newness is something that never fails to amuse us. People among us , use these social media platforms for others’ good too.Introducing, Blogchatter, one of the largest and most active blogging communities in India. Through the past half a decade, they have created countless campaigns for community and brands – curating a blogger and social media universe around them.
In terms of numbers,they are a 6000+ community of bloggers with a website readership of 0.3 million a month, creating 40 million impressions.
Blogchatter began as a way to bring about better blogging in India. As part of their business research, they discovered that most brands are sceptical of blogger outreach programs because they often do not align with their overall plans. Also they run for a short time and offer only “blip and miss” kind of marketing impact.
After analysing this conviction, they came to the conclusion that most blogger outreach programs run in silos and are not integrated with a brand’s marketing goals.
Keeping this in mind, Blogchatter crafted a 360-degree approach to brand campaigns where, through their copyrighted digital properties, they provide blogger and social media outreach.Through their properties and algorithms they have managed to work and convince more than 50 repeat brands that outreach programs – when done right – not only work but drive business impacts.
Their core objective remains to create a better ecosystem where brands and bloggers can work together. For this, they assist bloggers via tech integrations on their website and copyrighted programs like India’s first weekly twitter chat for bloggers, India’s first online literary festival, India’s only campaign running on Alexa and one of the largest ebook publishing platforms – to help them grow and achieve their best potential. They do not believe in working with any blogger for free and have a robust payment cycle of 15 days from date of invoice, one of the best in the Industry currently.
Blogchatter assists businesses based on 4 basic pillars:
- Conducive consumer behaviour via anecdotal storytelling
- Information recall by breaking down campaign assets in more consumable forms
- Brand recall using social media outreach
- Advocacy from bloggers who turn digital stakeholders for brands
In almost half a decade they have seen consistent growth in conversations and business interest from industry but it was 2020 with the pandemic suspending all kinds of offline activities that saw them propel 10X.
Increased traction on community platforms combined with incremental interest from brands saw Blogchatter execute and carry out far more campaigns this year. And this growth story is continuing to increase with more and more brands trying to understand how they too can leverage digital marketing to reach out to their consumers with campaign messaging that would make sense in the changed circumstances.